foods
Project Overview
FOODS is a conceptual project developed as part of my graphic design studies. The goal was to create a smart management ecosystem that brings clarity to restaurant logistics. The project includes a complete brand identity and a high-fidelity dashboard that centralizes real-time order tracking, menu analytics, and customer insights into a single, intuitive interface.
Skills Performed
Branding
UI
System Design
Information Architecture
The Dashboard
Branding
The branding for FOODS was designed to feel energetic, approachable, and highly functional. Since the system handles complex data, the visual language needed to remain “light” and “fresh” to avoid overwhelming the user.
The Logo
The logo uses a clean, geometric typeface to represent a modern tech solution. I integrated a fork icon into the typography to create an immediate connection to the food industry. The contrast between the bold header and thin tagline establishes a clear, professional hierarchy.
Color Palette
I chose a “citrus” palette to evoke freshness and efficiency. Vibrant Orange stimulates appetite and action, Leaf Green signals positive status and growth, and Sunshine Yellow provides friendly alerts. Slate Gray serves as a neutral base to keep the dashboard legible and balanced.